Having financial and technical resources at command and with the aid of incomparable capabilities of experts, the group has acquired the experience and expertise in the field of designer Lawn, prêt wear, and footwear.
Flitz after having successfully launched “Nadia Hussain’s Signature Lawn Collection 2011 and 2012″, this year launched “Ayesha-Somaya designer Lawn Collection 2013″.
Ayesha Sohail and Somaya Adnan the extremely versatile duo got together in the year 2009 and have only created magic since then. “Their signature is a combination of detail, luxury and tailoring. They strongly believe when it comes to fashion, it’s not just about smart clothing but it’s all about grooming your personality as a whole. Their work constantly evolves within an aesthetic which is sophisticated both in the Eastern and Western sense. Ayesha Somaya lawn prints 2013 are a beautiful amalgamation of fine fabric, pretty color combinations and intricate embroideries, the combination of coordinating borders, embroidery appliqués, jeweled necklines and contrasting inner linings are the value additions to the lawn Joras which gives them a custom made designer look.
The Ayesha somaya lawn was launched with an event featuring a FLASH MOB performance by ZARMEENA&BREAKHNA DANCE GROUP. The event which was largely attended by Media, showbiz and fashion celebrities also saw Ayesha Somaya’s brand ambassador drama actress Momal sheikh walk the ramp at the end of the flash mob performance. The launch event was organized by Production 021 and Media & PR was handled by Takell.
